LGPS brand and website resources
3 October 2023
The LGPS regulations changed from 1 October 2023 to remove the age discrimination identified in the McCloud ruling. Please publicise the McCloud section of the member website to your employers and members.
We have also produced a McCloud email footer that you and your employers can use to publicise the new member resources.
7 March 2022
We have updated the LGPS logo and lauched a new look member website.
Please use the resources below to help publicise the new member website to your employers and members. We have also provided different versions of the new logo which should be applied correctly and consistently inline with the brand guidelines. The member video embed code has not changed.
» Launch material
Please use the launch materials below to let your employers and members know about the new brand and website:
Launch infographic [PDF] - this is visual representation explaining our key objectives for, and the benefits of, the new website. You can use this on your fund website and/or in newsletters.
Information for employers [PDF] -this a three page PDF document to help you inform your employers about the new brand and website.
Email footer - include the footer in your email signature. You and your employers can use it.
Email footer - version 2 - an alternative version of the footer for funds to use if they have their own member website. You and your employers can use it.
Animated social media banner [GIF] - use this on your Twitter, LinkedIn and Facebook channels. Please encourage your employers to use it too.
» Logos and brand guidelines
We have updated the LGPS logo. It is imperative that the new brand identity is applied correctly and consistently by all local pension funds. To help with this we have provided brand guidelines which outline when to use the different versions of the new logo and in which format.
A complete set of English and Welsh logos [ZIP file] for use on websites, publications and other documents.